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Nordic Product Group Manager

  • ALK Nordic
  • Göteborg
  • Publicerad: 27 mars, 2018
  • Fulltid

The Nordic Product Group Manager develop, execute and follow up on marketing strategies and tactics supporting the overall business strategy for the Nordic region stimulating brand & sales performance in the Nordic region, with specific AIT tablet portfolio responsibility for Sweden and Norway.

The Nordic Product Group Manager takes part in cross-functional cooperation of marketing activities/projects with ALK Nordic functions as well as with Global Marketing /HQ.

The Nordic Product Group Manager position includes leadership responsibility for an AIT tablet marketing team. Hence, the Product Group Manager shall live up to the formal requirements for managing people in ALK as well as support the ALK Way of working principles.

Formal education or academic degree

  • Business degree (M. Sc. level preferred)
  • Experience as coach is an advantage
  • Driving license

Areas of responsibilities

  1. Marketing strategy and tactical plan development, implementation and follow up
  2. Marketing campaign/activity performance in Sweden and Norway
  3. Leadership of AIT- tablet portfolio team
  4. Skills and Knowledge within the field of Allergy
  5. Ensure QA

Responsibilities

  1. Marketing Strategy and tactical planning
  • Participate in the development of Nordic marketing strategy
  • Responsible for Nordic marketing tactical planning, implementation and follow up (Sweden/Norway)
  • Ensure marketing activities and events are aligned with overall strategy plan and national tactical plans
  • Secure marketing activities are aligned with priorities and budgets in tactical plans – including return of investment analysis and budget cost follow up of marketing activities
  1. Marketing campaign/activity performance in Sweden and Norway
  • Plan, develop, implement and follow up on Nordic marketing campaigns and activities in Sweden and Norway according to the set strategies in the marketing and tactical plans.
  • To the extent assigned by the Nordic Marketing Director, participate in Global Marketing work streams and follow up on Global Marketing campaign planning, including adjustment to Nordic
  • Participate in KOL management together with Medical Liaison and Nordic Sales Managers including KOL input/test for campaign/material development
  • Lead and drive Commercial cross functional teams and tactical meetings in NO/SE
  1. Leadership of AIT- tablet portfolio team
  • Responsible for leading AIT tablet portfolio team within Nordic Marketing
  1. Skills and knowledge within the field of Allergy
  • Secure good knowledge of market situation in the field of allergy, including being updated regarding competitor intelligence
  • Secure good scientific knowledge in the field of allergy and allergy vaccination, with focus on AIT tablets
  • Secure excellent product knowledge for the Tree tablet
  1. Ensure quality compliance
  • Together with Marketing secure that marketing campaigns/materials and events are implemented in accordance with local regulations for promotion of pharmaceutical products in Nordic, with own responsibility for Sweden and Norway
  • Secure being up to date with Swedish and Norwegian Code of conduct regulation

External contacts

  • Advertising and creative agencies
  • PR & Communication agencies
  • Patient Organisations
  • HCP

Skills/Personality

  • Experience as Product manager in the pharmaceutical industry
  • Business acumen
  • Strong drive for succeeding in short and long-term sales and marketing processes
  • Strong communication skills aiding implementation of marketing campaigns & event, handling of potential cross-functional implications of implementation and general motivation
  • Ability to stay focused when working on multiple activities simultaneously
  • IT experience including user-experience with the Microsoft Office programmes is a prerequisite
  • Structured and well-organised enabling optimal use of available marketing resources
  • Good people skills enabling establishment of team spirit and results

”Genom att skicka din ansökan ger du också ditt samtycke till att vi lagrar dina personuppgifter, inklusive CV & personligt brev samt att vi äger rättigheten att dela dessa uppgifter med tredje part (vår uppdragsgivare). Samtycket kan du återkalla när du vill.”

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